About Beaty Buffet
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Who's behind Beauty Buffet?Cheri Tracy
A self proclaimed ‘product junkie’, Cheri started out collecting and testing cosmetics at an early age. From her humble beginnings as the president of the Lip Smacker Club in the first grade to her present position, she has an insatiable appetite all things beauty related.
Cheri has been involved in everything from a stint at reflect.com to operating a successful salon and spa and serving as editor for one of the internets first successful indie beauty ecommerce sites right into her present dual life as working woman, editor, serial entrepreneur and mom of two.
Working as an industry expert with savvy brands featured in international publications such as InStyle, New Woman UK and Lucky, over the past fifteen years, she has gained an unprecedented amount of knowledge and insight into the world of beauty. She’s a strong advocate for the consumer and is always in search of the latest and greatest beauty products and innovative ingredients. She’s dedicated to demystifying makeup and empowering women to explore their individual beauty.
Location:
Chicago, IL
Sun Sign:
Scorpio
Personal Goal:
Empower women!
Favorite Activities:
Dreaming up beauty products, mixing fragrances, researching innovative ingredients, playing make-believe with my daughters, bubble baths and relaxing with my dH.
Ideal Scene:
Hanging out in my bathtub.
Faults:
Sometimes I act brash, flippant or arrogant to hide my insecurity; procrastination, taking on too much.
Things I Love:
Halloween, colors and pigments, pixie dust, fairies, bubble baths, handmade soaps, cupcakes, lightening bugs and mixing and matching fabrics.
Things I Despise:
Mean people, losing patience, clutter.
Tips for the Top:
Creative visualization (how our thoughts and energy create our reality). Experience everything, so you know what you don't want to be doing for the rest of your life.