Clear brow gels have a tendency to leave artful arches crunchy or unnaturally shiny. For softer hold, try a grooming kit that contains wax. Urban Apothecary's version, Just Brow-sing, $25 comes with two shades of powder so you can custom blend your color. The wax in Anastasia’s Brow Ex-press, $38 contains shea butter and vitamin E to condition as it shapes. Wax plumps up individual hairs so brows look lush, not stiff. You should always apply the wax first since it gives the color something to stick to.