Everyday is an organically good hair day with Alterna's new organic formulations infused with hemp for luscious locks. Infused with certified organic botanicals and color hold, ty=hese sulfate free products will stregthen your hair and protect it from color fade and UVA/UVB damage. The tree varities, Repair Shampoo, Shine SHampoo and Straight Shampoo follow the success of organic varieties working with or against wavy and curly tresses. Alterna's Hemp Seed Straightening Balm, $13 keeps hair bone straight. It even eliminates frizzes when applied to unruly areas.

But, curls and waves don’t have to go straight either. Alterna's Hemp Seed Texturizing Glaze, $16.50 helps waves achieve texture enhancement. The patented, formulated ultra-hydrating hemp seed oil is a nutrient rich activating enzymetherapy that conditions every follicle, makes curls easy to manage, while never compromising their body or bounce.